Designing for the Cobbles: Crafting Georgia Simpson’s Belgium Race Kit

Bringing Georgia Simpson’s pro-level kit to life for the demanding Belgian racing calendar required a seamless blend of peak aerodynamic engineering and personal identity. From initial concept meetings to fine-tuning sponsor placements and color palettes, our design team collaborated closely with Georgia to create a striking, custom aesthetic that stands out in the European peloton. Every piece of high-performance technical apparel—from aero jerseys to weatherproof skinsuits—was custom-fitted and crafted with premium Italian fabrics engineered to withstand unpredictable Belgian weather. The result is a elite-level race kit that delivers maximum aerodynamic efficiency, dynamic style, and full sponsor visibility, empowering Georgia to race with total confidence on the world stage.